Target Audience / Genre.

Our target audience for our music video is aimed at teens and young adults. The genre of the song and video is indie so it would mostly target people who listen to this genre as this type of music is not very mainstream. The video features a seventeen year old girl; Kitty who is singing to the song. Her outfit (vintage type clothes) reflects outfit conventions of indie genres. Due to the song 'Darling Are You Gonna Leave Me' being quite different from other songs, particularly vocally, it makes the song stand out so it is bound to be watched/listened by a wide range of young people.