- The image should link to and be of relevance to the actual album cover itself.
- It can be the same image as on the album or it can differ in it's appearance by being enhanced for example.
- I noticed that usually just over half of the advert is the actual image and the lower half has all the details saying 'album out now' etc.
- Sometimes there is a border around the entire ad, however some adverts do not have this; both look equally as effective.
The text & information on the advert:
- The artist/band's name is typically the largest piece of writing on the advert.
- The name of the album tends to be smaller than the artist/band name but it still has to stand out and be noticeable to readers.
- The advert will either have the album's track-list on or the artist/band's tour dates on which also state the venue they will be located at.
- In smaller writing which is always at the bottom of the advert, there is usually information of websites which are relevant to the artist/band and production team names.
- In some adverts, I have noticed that there is reviews from newspapers and magazines stating how much they rated the album.
- 'Album out now' is always featured on music album adverts, clearly stating to readers that it is available, making them more likely to go out and buy it.
- Adverts sometimes state where their music is available to buy at, for example: iTunes or HMV.
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