Magazine Advert Analysis - The Horrors 'Skying'.

Magazine Advert Analysis - Eminem 'Encore'.

Magazine Advert Analysis - Evanescence 'The Open Door'

Codes and conventions of music album magazine adverts.

The image:

• The image should link to and be of relevance to the actual album cover itself.
• It can be the same image as on the album or it can differ in it's appearance by being enhanced for example.
• I noticed that usually just over half of the advert is the actual image and the lower half has all the details saying 'album out now' etc.
• Sometimes there is a border around the entire ad, however some adverts do not have this; both look equally as effective. 

The text & information on the advert:

• The artist/band's name is typically the largest piece of writing on the advert.
• The name of the album tends to be smaller than the artist/band name but it still has to stand out and be noticeable to readers. 
• The advert will either have the album's track-list on or the artist/band's tour dates on which also state the venue they will be located at. 
• In smaller writing which is always at the bottom of the advert, there is usually information of websites which are relevant to the artist/band and production team names.
• In some adverts, I have noticed that there is reviews from newspapers and magazines stating how much they rated the album. 
• 'Album out now' is always featured on music album adverts, clearly stating to readers that it is available, making them more likely to go out and buy it. 
• Adverts sometimes state where their music is available to buy at, for example: iTunes or HMV. 

Famous/Iconic Album covers.

Editing: Applying black and white effect to our video.

To compliment the tone and vibe of the song we believed that a black and white effect would be appropriate for the video. However, this would only look effective if we made sure that each piece of footage was colour graded to exactly the same saturation, otherwise the video would lack in the way in which it flows. We made sure that all the footage was exactly the same tone of black and white using the colour corrector on final cut pro.

Colour Corrector settings.

Editing: Adding a TV logo to our music video.

In order to make our music video appear as if it would be on a music channel, we decided to add in an MTV logo. By looking at other music videos that have appeared on the MTV music channel, we learned that the logo always appears on the top left area of the visuals. We applied this to our video. However, there are several different MTV channels, some of them being MTV Dance, MTV Rocks and MTV Base. The genre of our song choice and music video did not fit in to any of the specific MTV categories, so we decided to just stick to the original MTV logo, as the original MTV plays more of a broad range of types of music videos anyway.

We found a HD picture of the logo that we wished to use and saved it and then imported it in to Final Cut Pro. To apply it to the actual video, we dragged it on to it's own layer on the editing timeline and extended the logo out so that it would remain in place throughout the entire video. Once this was done we were able to position it to where we wanted it to go on our music video (top left corner).


                

This is the logo which we applied to our video.

This is our video, the MTV logo is in the top left hand corner.






Editing: Adding titles to our music video.

In typical music videos which appear on music channels such as MTV, there are titles stating the name of the song and the artist(s). This is to make the audiences aware of what they are watching and also if they like the song/video they are more likely to download it because they know what the song is. The titles most commonly appear on the bottom left hand side of the music video.

In order to make our music video appear like it would have been on a music channel we added titles at the beginning and end of the video, on the bottom left hand side.

This is how we did it:

1: Click on 'sequence'

 

2:Click on 'Add master template'

 

3: A selection of title effects come up, we used 'weave'

 

4: We typed in the song information in to the video effect settings and applied to how we wanted it to look and positioned it in the place which we wanted.

 

5: This is what it looked like finally, we made it that the titles appeared for about 4 seconds then disappeared, this was also applied to the end of the music video too.

Target Audience / Genre.

Our target audience for our music video is aimed at teens and young adults. The genre of the song and video is indie so it would mostly target people who listen to this genre as this type of music is not very mainstream. The video features a seventeen year old girl; Kitty who is singing to the song. Her outfit (vintage type clothes) reflects outfit conventions of indie genres. Due to the song 'Darling Are You Gonna Leave Me' being quite different from other songs, particularly vocally, it makes the song stand out so it is bound to be watched/listened by a wide range of young people.

Storyboard.

Shot list.

Overlay effect.

We wanted to create more interesting visuals within our video.We discovered that we could overlap footage over each other. It appears effective because of the contrast of both the different footages.

 

In order to create this overlap/overlay effect, we researched on the internet and youtube to find out how to do this. All you have to do is place the footage directly on top of the other footage on the timeline of Final Cut Pro X.



This is the overlay that we used in our video: