Treatment.

Our music video will feature an urban, dark theme throughout, portraying the lyrics and emotions within the song. Our two locations reflect the urban, indie vibe, these locations are in a studio set-up, a forest and a subway. We plan on linking certain aspects of the lyrics and visuals to one another. For example when she sings the lyrics, 'burns in the distance is higher', there will be a visual of a flame lighting her cigarette which will emphasise the power of the word 'burn' within this song. As a group we decided that we will add a black and white effect to our video because it matches the conventions of a lot of London Grammar songs and it conforms to the dark atmosphere being portrayed by the visuals and the song and the lyrics. We want our music video to be effective in a simplistic way so we think that extreme close-up shots of Kitty's face will be particularly effective but there will be some dramatic visuals in the video too, for example, smashing glass and tearing up paper.