Changing colours of objects in footage

In our video, we decided that we wanted to make certain aspects of our music video appear in colour amongst the black and white background. We wanted the glass bottle and the powder paint to appear in colour. We used the internet to research how to do this.

Editing: Applying slow motion effect.

We wanted to have certain parts of our video in slow motion such as our shot of the glass smashing and some shots of Kitty. We used Youtube to discover how to do this and the video we found was very helpful in guiding us what to do.

Editing: Widescreen letter box application.

Through research and watching various music videos, I noticed that they all have a black letterbox added to them. In order to make our music video look professional and polished, we decided that we must add this to our video. We used youtube to find out how to do this and we found this tutorial: 

After watching this video we applied the widescreen letterbox effect to our video, footage by footage.

Step 1: Select a piece of footage that you want the widescreen letterbox effect on from the timeline.

Step 2: Click on effects and find 'widescreen' effect and click on it.

Step 3: An option for format will come up on the footage viewing box on the tabs above it and then you click on the size 2:35 : 1

Finally: The widescreen letterbox effect is completed and should look like this around the video: 

Treatment.

Our music video will feature an urban, dark theme throughout, portraying the lyrics and emotions within the song. Our two locations reflect the urban, indie vibe, these locations are in a studio set-up, a forest and a subway. We plan on linking certain aspects of the lyrics and visuals to one another. For example when she sings the lyrics, 'burns in the distance is higher', there will be a visual of a flame lighting her cigarette which will emphasise the power of the word 'burn' within this song. As a group we decided that we will add a black and white effect to our video because it matches the conventions of a lot of London Grammar songs and it conforms to the dark atmosphere being portrayed by the visuals and the song and the lyrics. We want our music video to be effective in a simplistic way so we think that extreme close-up shots of Kitty's face will be particularly effective but there will be some dramatic visuals in the video too, for example, smashing glass and tearing up paper.