General Genre Research.

Music genres are categories in which music can be identified. They tend to have certain conventions and we associate music with genres. Genre enables people to specifically find what type of music/music video they are looking for.

Some popular genres and their conventions:

POP:

• Pop is the most mainstream genre of music.
• Artists mostly wear interesting, designer, fashionable clothing. This shows that they are up to date with fashion and have a good sense of style.
• The lyrics of pop songs tend to be about love or heartbreak so that's what people expect when a new pop song is released. In music videos about love/heartbreak, a romantic relationship is shown between the artist and another character.
• The tempo of the song is usually consistent throughout and is around 3 minutes long.
• Close-ups are commonly used to establish the artists face so that their face can be identified clearly and so that people will recognise them outside of the music video.

ELECTRONIC:

• Electronic music is music that consists of music that has been created using technology or instruments such as keyboards.
• The music videos of this genre tend to feature the artist DJ'ing or of another person living their life or dancing at a club.
• Some of the popular electronic music artists are Skrillex, Martin Garrix and Steve Aoki.
• Some electronic videos may feature a performance of the artist at a gig or festival with wide-shots, close-ups, high-angle and low-angle shots.
• A lot of electronic music tends not to have very many lyrics in it or sometimes not any at all.

ROCK:

• Rock bands/artist tend to have a very 'badass' or 'rebellious' look and nature to them and their music.
• The music can range from being of an angry or more positive nature.
• In the music videos, there is usually a narrative following the characters within the video and shots of band/artist singing/performing.

HEAVY METAL:

• Heavy metal music tends to be very full of emotion and anger.
• Electric guitars and drum kits are associated with this type of music.
• Heavy metal band image tends to be very significant with members usually having long hair, dark makeup, they wear dark clothing, they may have tattoos and piercings.
• The style of music rebels against the mainstream pop culture.

INDIE:

• Tend to be low budget
• Target niche audiences.
• Performance/narrative based music videos.
• Close ups used to show the artist/bands face.
• Not mainstream.